Felling a tree in the forest

A WORKING LIFE

Strip away everything else; it’s about two things. Working. And making it all work. That’s why we want to help you by providing powerful, reliable tools. Tools that keep up with your pace and strength. Tools that work hard every day. Tools for a working life.

Jonsered man in forest with clearing saw and car

A Jonsered Story: This Is Jonsered

Learn more about how the Jonsered brand of today came about, and about the engineering that has placed Jonsered machines in the hearts of so many professionals through the years.

In a country like Sweden, where 75 percent of the land surface is covered by forest, it is quite natural that the forest industry is one of the most important commercial industries.

The quest for technological advancement is another natural part of the Swedish heritage. It is no coincidence that one of the most innovative early chainsaws was invented in Sweden in 1954 – more precisely in Jonsered, a small industrial village located in the forest landscape a few miles northeast of Gothenburg.

At that time, the Nordic forest communities had been populated by professional lumberjacks for generations. These were tough men who lived and worked in simple conditions in a harsh climate. Making their lives a little less hard and risky became one of Jonsered’s main missions.

Innovations and expansions

Since then, the engineers at Jonsered have kept their position at the front line of the development of the professional chainsaw, right up to today’s models. The many innovations include the chain brake, vibration damping, and turbo air cleaning. Jonsered has also developed the modern pruning technique and teached this effective and labour-saving method all over the world.

For today’s professional and semi-professional chainsaw users, Jonsered is still synonymous with a truly effective and reliable co-worker in the forest. But the vast knowledge of lightweight, efficient engines and ergonomics, along with a genuine care for nature has also laid the groundwork for the full-featured model range that Jonsered now offers. The legacy and pioneering spirit lives on – all in order to give you a working life.

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Brand: A working life - Summer

A Jonsered Story: Lennart has no boss except himself

In addition to managing 1,600 acres of forest, Lennart Bring, 72, arranges guided horseback tours in the Swedish mountains all year. This is his story.

Almost thirty years have passed, and the farm and the horses still mean everything to Lennart Bring. If you have passed 70, and you are managing 1,600 acres of forest and offering guided horseback tours all year round, well, then you simply must enjoy what you are doing.

“Sure, it’s a lot of work – but it feels like I’m doing it of my own free will,” Lennart says, adding a line from his own philosophy: When you enjoy doing something, you become persistent. 

Lennart lives with his wife EvaLis by the lake Kallsjön in the north Swedish mountain area. The impressive Åre mountains and the untouched wilderness are their next neighbours. They came into possession of the farm through the agricultural authorities, completely based on recommendations. Prior to that, they had proven themselves able by working ten years in the forests around Åre.

Horses run in the family

Their guided tours on haflinger horses started some twenty years ago. Lennart has been working with horses, including race horses, all his life – and his family’s interest in horses can be traced all the way back to his great grandfather.

“The haflinger horses are perfect for tours. They are patient, calm and suitable for beginners and experienced riders alike. They are terribly strong, too – you can actually use for them for heavy forestry. But I like riding them best.”

Many of the tour groups are returning customers. By word of mouth, people in the area have come to know about the astonishing experience and relaxation you get from a horseback tour with Lennart. To date, more than 13,000 guests have visited Lennart and EvaLis. Naturally, many of them are tourists.

A new winter companion

“It’s the freedom, and you have no boss except yourself,” is Lennart’s concise answer to what the best thing about this kind of life is. 

Wintertime, however, has brought a certain toughness in recent years. Normally, there’s a good deal of snow here. One metre, sometimes two, is common. With age, this has started to put its mark on his body, and the snow shovel has become less inviting to Lennart. That’s one reason that the new Jonsered two-stage snow blower was extra appreciated.

“It’s actually quite amazing, I’ve been driving these machines before, but you can really tell the difference here. Sometimes you have to treat yourself to things like this to make your everyday work. And I have no intention of leaving this place for a long time to come,” Lennart concludes.

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Jonsered first chainsaw

A Jonsered Story: The Start of a Legend

The year 1954 saw the birth of at two world-famous legends – one of which we know for sure is alive and well today.

In 1954, a young truck driver stopped by a Memphis recording studio, was directed to a microphone, and proceeded to sing his own very personal rendition of “That’s All Right.” To the producer, it sounded a little better than just “all right.” In fact, it was the start of an American legend – a legend so strong that thousands of people today still believe “the king” to be alive.

At the same time, about 4,600 miles east of the Sun Studio, another world-renowned star was born: The first Jonsered chainsaw.

The manufacturer, Jonsereds Fabrikers AB, had come into contact with chainsaws in 1950 through the M.T. Bjerke Company, who were selling a diesel chainsaw called the Comet. Jonsereds Fabriker made many of its parts, and quickly realized the potential of the new woodworking tool. Just a few years earlier, light one-man chainsaws from companies like McCulloch had revolutionized forestry all over the western world.

Jonsered soon acquired the rights to the Bjerke machine and started to develop its own line of saws, based on the Comet technology. The first Jonsereds chainsaw was called the XA “Raket” (Rocket). It was a semi-diesel model, which had to be started upside down and use an ignition plug heated by propane. The front handlebars served as a propane container with enough gas for several weeks.

From diesel to petrol

For a couple of years, diesel models were seen as serious competitors in the 1950s chainsaw boom. But despite advantages such as low weight and water resistance, they were upstaged by the new petrol chainsaws coming from many different brands. Jonsereds Fabriker began phasing out diesel saws in 1957, when the factory started to produce its own petrol models.

The rest is history, and sixty years later, there are no doubts concerning this particular legend: Jonsered chainsaws are – indisputably – still alive.

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Brand: A Working Life - Winter

A Jonsered Story: The forest, the freedom and Fredrik

Growing up in the country sparked Fredrik Sandström’s interest in wildlife and hunting at an early age. As a three year old, he experienced his first moose hunt from the backpack of his father; at eleven he would shoot his first hare.

Three years at the local forestry-focused high school were followed by higher level studies in the subject. After finishing his education, Fredrik moved to Germany and France for a few months before homesickness brought him back to the Swedish countryside.

Today he is living with his partner Sofia and their three young daughters at their farm called Ålgården, some 70 miles east of Gothenburg. The land spans about 200 hectares of meadows and forest, and has been in Sofia’s family for decades.

“Everything is done in my pace”

“I like the freedom and serenity,” says Fredrik. “Everything is done in my pace. I finish my projects when I want to, or I might start a new project in the midst of another if I feel like it.”

Fredrik thinks each season has its own charm. This spring, focus lies on the cows and the planning and rebuilding of their pens. Eleven chatty cows roam the farm this year, along with five heifers, five skipping calves – and Frans the bull.

“Well, I’m keeping an eye on Frans right now,” Fredrik tells us. “I’ve collected birch trees in the pen after culling, but they probably won’t be there in the fall since Frans likes rubbing against them until they break.”

“Ideas are not hard to come by”

Aside from working on the cow pens, this spring Fredrik has lined the barn, begun working on a greenhouse and made a little roundabout in front of the house. In the middle, Sophia has planted cherry trees which will bloom next spring.

“All the projects we think up become reality, sooner or later. Ideas are not hard to come by in this family. But my biggest dream is actually to finish all the projects we’ve started. There are some final touches to be made, so to speak,” Fredrik adds laughing.

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Brand: A working life - Spring

A Jonsered Story: Fredrik and the hunt for experiences

With fall on its way, Fredrik Sandström takes a few moments to look back at summer and the work he has been doing in the past few months. But for the most part he looks ahead, because now comes the time when he will devote himself to the love of his life – outside of his family, of course.

“I used to think in kind of a short perspective, like ‘this year, I’ll get that and that done’,” Fredrik says. “Now I’ve realised that things don’t turn out the way you’ve envisioned them, so you have to look at it in a longer run. Some things you thought you’d do won’t happen … and there’s more of other things instead.”

This past summer, for example, there was a little less done on the insulation of the barn – and a little more of planning an extension of it instead. That’s just how it goes.

Come fall, however, and we know at least one thing that there is definitely going to be a lot of.

Hunting as a whole experience

“Ever since I was a little kid, life has revolved around hunting,” Fredrik says. “We have these old 8mm films where I’m about the same age as my children are now… two, three, four years old. I would tag along with dad to the forest and sit beside him until I got too itchy.”

Fredrik adds that as a kid he was allowed to stay home from school at the start of each year’s moose hunt. He would help out doing various chores, and keep watch in the hunting tower until his eyes went sore. And he loves it just as much today.

“It’s the whole concept. To get out in the forest in the peace and quiet, with no children crying or anything. You watch how well the dog can chase – and it’s the excitement, of course. If you get to shoot a hare at the end of the day, well, it’s nice, but it’s the experience taken as whole that I love.”

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Jonsered man and child on mini motorcycle

A Jonsered Story: Berra follows his own path

Berra Marcusson and his wife Ulrika are truly living a working life. Together they run Tjauls Gård on the Swedish island of Gotland, where they offer motorcycle events, horseback riding and just about any activity their guests ask for.

“Yeah, you could say I’m a real ‘Gute’ – which means a Gotlander of at least third-generation descent,” says Berra Marcusson as we meet him in the midst of the summer season. 

Berra, formerly a farm hand and an international project manager for power plant constructions, had a life-changing idea one day: to take part in the Paris–Dakar rally – and do all the preparations himself.

In the 2004 run of this highly demanding desert race, over half of the field dropped out midway through. Berra’s tenacity, however, saw him complete the race after 17 dramatic days. Standing at the finish line he vowed never to do it again, but was nevertheless back the following year – and the year after that.

Strategy: Have fun at work

While competing in the Dakar rallies, Berra decided to start his own business.

“My strategy was based on three main factors: I wanted to be on Gotland, I wanted to ride a motorcycle – and I wanted to have fun at work.”

Initially working with motorcycle activities on Gotland and overseas, the company has now evolved into a comprehensive event organiser.

“Yeah, these days we offer pretty much anything. On the agenda tomorrow there’s chocolate testing, multisport, clay pigeon shooting, climbing and riding. By offering all these activities together, we can make it work financially.”

When Berra says “we” he means him and his wife, Ulrika. Together they own and run Tjauls Gård, a bed and breakfast and venue for a range of adventures and activities. Berra and Ulrika are the only ones working full time on the site, and with a recently arrived one-year-old added to the mix there’s plenty to keep them occupied.

“We’re open all year round – twenty-four hours a day, I was about to say. We have our own jacuzzi, but I can count the number of times I’ve been in it myself on the fingers of one hand,” laughs Berra. “That said, I like to keep busy. It’s really satisfying when we manage to keep everything ticking over.”

Always trying new ideas

However, successfully running this type of business requires considerable drive and motivation. Berra says that he’s always looking to try out new ideas, like new activities and different approaches to organising conferences and group events.

“My accountant reckons we should offer the same thing all the time to make it easier to calculate the costs, but I’m not so sure. ‘Those who follow their own path need no map’. I wasn’t the one who said it, but that’s the way I think.”
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